One of the questions that I get asked often is how I get my clients as an event contractor. I have been so fortunate to never wonder where my next gig is going to come from, and I am happy to share what I know with you. I know this is a hot topic, so settle in.
HOW DO YOU GET CLIENTS?
Through people you know in the industry.
No marketing, no joining networking groups, no responding to RFPs.
Except for 1 (more on that below), every company I have ever worked with has come my way via someone I have worked with.
If you work in the industry, you likely have a big network of people who you’ve worked with and would be happy to hire you in the future or pass your name along to others.
Your network will eventually move on and go to other companies, typically within the same industry. And that expands your network even further.
MARKETING TO PERSPECTIVE CLIENTS
It’s important to get your name out there so that you’re top of mind when people are looking for a contractor.
I love having a website, but it’s pretty useless when it comes to looking for new projects. This industry is very highly referral-based. In my case, I enjoy having a face to my brand and being able to post information that is valuable to others, but I’ve never used it as a marketing tool for new projects.
LET’S DO THIS!
I LOVE items that are actionable. So, if you’re looking for clients, do these today:
- Reach out to 5 industry colleagues or past colleagues that you have a relationship with. Email, send them a FB message, whatever it is. Let them know that you’re contracting.
- Get on LinkedIn and post that you are available and looking for clients for XYZ.